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Saturday, January 10, 2009
Apple to Launch "Cheap iPhone" Year
One of the world's technology giants, Apple, reportedly plans to issue a "cheap iPhone" in the market this year. According to anonymous sources quoted by some media and prominent blogs in the U.S., the steps taken by the iPhone manufacturer is part of a transition strategy.
Apple plans to bring cheap iPhone called has been explored for several years. This plan has even been developed and cheaper version of the iPhone, according to these sources, to attend this year.
According to the Wall Street Journal, the iPhone is priced pursuant to the iPhone version of the standard. Differing only in the body that is cheaper to use polycarbonate plastic material. Apple's latest device, the iPhone 5 is made of aluminum. While the other possibility could equally well be recycled from the previous iPhone model.
The development model of iPhone is new territory for Apple. Reportedly, the late CEO of Apple, Steve Jobs, first got interested in the prospect of profit and offers a small number of products targeted for the high end category.
And since the control was taken over by the company's CEO Tim Cook in August 2011, Apple had a change, with the launch of the iPad Mini together with the larger iPad in October.
Apple has been considering cheaper iPhone since 2009 to grab market share from its competitors.
Currently, the iPhone is Apple's main revenue, contributing sales of the iPhone and related products and services to 48 percent of revenue in the third quarter.
Apple now faces greater pressure to make iPhone more affordable. Because the emerging low-cost Android devices supplied by the competitor, Google.
According to IDC, in the third quarter of 2012, Apple's share is only 14.6 percent of worldwide smartphone shipments, this figure is down from the top of Apple's market share reached 23 percent in the fourth quarter 2011 and first quarter of 2012.
iPad Laris
Reporting from Digitimes, iPad sales growth, particularly in China and developing countries, is likely to be the background for the present version of the Apple iPhone cheap.
Especially with the release of the latest Qualcomm Snapdragon chipset, for the smartphone category enttry to intermediate level. "This paves the way for Apple to bring the iPhone cheap," said a source quoted by Digitimes pages, January 9, 2013.
Other sources also indicate that Apple also plans to establish cooperation with local companies, China Mobile to launch an iPhone version of the other in an effort to raise Apple's penetration in the Chinese market.
cheaper version of the iPhone was mentioned to be present in the second half of 2013.Until now, the Apple has not been willing to comment on the rumors.
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