This concept refers to the benefits of connectivity among people, places, and other things that allow a breakthrough in developing the entertainment business as well.
In this year, Ericsson said it would develop a new business. Rounding out the connectivity is closely related to social networking.
"What we have developed is entertainment networked society," said Hardyana Syintawati, Vice President of Marketing and Communications Ericsson Indonesia at Plaza Senayan, when found VIVAnews, some time ago.
In the concept of social networking-based entertainment, Ericsson will develop a social TV or Internet TV. According to him, the business will adjust to the social trends that plagued users of the technology.
"Later, we hope not only presents TV program, but half of the screen can be used for chatting, more interactive and can share comments," said Nana.
Besides TV, Ericsson also is exploring the "TV Everywhere", a TV service that supports user mobility. For example, the user is watching TV in a place, then the user wants to go. So live TV broadcasts on-set so that the user can still follow.
"The technology is moving broadcast on TV to screen handset users, so people do not have to worry about going to miss your favorite TV show," he explained.
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